About Us

INTRODUCTION

At kraftinn, we are more than just a company; we are a melting pot of ideas and innovation. We are dedicated to blending creativity, vision, and sustainability into our eco-friendly and durable home décor creations. Our name, kraftinn, is a clever fusion of ‘craft’—symbolising our passion for designing unique items with the expertise of seasoned artisans—and ‘inn’, representing a place where travellers immerse themselves in local culture and ideas come together to spark innovation.

Assam is a treasure trove of natural resources that fuel our vibrant arts and crafts heritage. Our talented artisans, skilled in traditional techniques and working with sustainable materials like bamboo, water hyacinth, cane, and cotton, bring their visions to life under the guidance of expert designers. The result? Our creations are a unique and forward-thinking celebration of Assam’s rich traditions.

Our Story

Childhood memories of gathering around a bonfire on handcrafted stools and listening to our grandparents’ tales have left a lasting impression. Handicrafts are not just artefacts; they’re a way of life here, a vital skill passed down through generations. As we pursued our careers, we realised the importance of preserving this heritage.

kraftinn emerged from the fusion of traditional handcrafting and modern living. In Assam, a state with a deep-rooted history of craftsmanship, we saw the untapped potential of our artisans’ legacy. The handicraft sector’s stagnation, despite its diversity, often stemmed from undervalued work. kraftinn was founded on a singular quest: to elevate the humble fibers of the Northeast into the sanctuaries of the modern connoisseur.

At kraftinn, we’re closing this gap. Collaborating closely with artisans, we pour hours into each design, striving to infuse practicality and market appeal into our creations. Without formal design education, we approach our work with childlike wonder, crafting designs that resonate with contemporary lifestyles and are scalable.

We draw inspiration from our artisans and, importantly, from you—our most valuable design mentors.

Why Choose Kraftinn?

• Eco-Friendly Materials: We prioritise sustainability by using bamboo, water hyacinth, cane, and jute.
• Handcrafted Excellence: Each creation is meticulously crafted by skilled artisans, ensuring quality and durability.
• Innovative Designs: Our designs are a harmonious blend of traditional techniques and modern aesthetics.
• Cultural Heritage: Celebrate Assam’s rich arts and crafts heritage with our beautiful and functional home décor items.

Join us on this journey of creativity and sustainability. Transform your living space with kraftinn's unique and conscious luxury creations. Discover our collection here.

Sustainability

At kraftinn, we believe in sustainability that brings social equity, economic empowerment and greater adaptability to environmentally friendly creations.

Conscious Luxury: The New Heritage

We believe that true luxury is defined by its footprint. Our commitment to sustainability is not a marketing pillar—it is our DNA.

• The Carbon Handprint: We don't just reduce our impact; we leave a positive mark. By revitalizing indigenous crafts, we provide dignified, high-value livelihoods to our artisan clusters, ensuring that these rare skills are not lost to history.
• Curated Exclusivity: Because our products are entirely handmade from organic materials, no two pieces are ever identical. The slight variation in a grain of bamboo or the hue of a weave is the hallmark of authenticity—a quiet luxury reserved for those who appreciate the unique.

Your Contribution

When you bring home a kraftinn creation, you help earn a livelihood for one day for one family. If you love our creations, we request that you refer them to your friends and family. Sharing your love with friends and family amplifies our mission. 

When you bring a kraftinn creation into your home, you aren't just buying a lamp or a bag—you are acquiring a piece of the Assamese soul, refined for a contemporary lifestyle.

Our Impact

At kraftinn, we believe that what’s good for the bottom line is also good for patrons. After associating with kraftinn, the income of the artisans has increased 3-4 times and they also have a sustainable income throughout the year.

By empowering artisans to set their prices, we foster a sense of pride and motivation while being connected with their inherited skills.

Empowerment

We believe businesses can grow with a conscience and succeed with a soul. Providing financial literacy to the artisan community was the first step towards empowerment. To start with, we enabled Direct Bank Transfers for all our artisans, employees, vendors and suppliers. Clear payment cycles were defined to help them plan for the future and rise in the social ladder. Our work culture also allows them to pursue their dreams outside work.

Our process: 

At kraftinn, we emphasise an iterative and user-driven design process. We draw inspiration from both our artisans and our patrons to create designs that are both innovative and meet contemporary needs. Our design follows the following steps: ideation, feasibility study, prototyping, feedback from the team, improvement, feedback from potential users, improvement, and repeated improvement after feedback from actual users. Our creations have evolved over the years based on feedback from users.

Our Vision:

To curate a world where modern living is anchored in ancestral wisdom. We invite you to explore a collection that bridges the gap between the wild beauty of the Northeast and the refined elegance of your home.

Kraftinn. Rare. Refined. Rooted